Arena Celebrates IX Anniversary


Arena celebrated its IX Anniversary with a function on 19 November, 2005 at Bal Bhawan. The function was presided my Mr. PK Das, MD, HVPN. He’s a senior Bureaucrat who’s served many important positions including being the Commissioner of Hissar as well as Rohtak. He’s indulges in creative writing in Oriya his native language and is a published poet in Orrissa.

Various company heads were invited to grace the event included design and multimedia industry leaders like Quark Inc, Net Solutions, Pugmarks, Red Alkemi, Net Soft Global, Sebiz, Smart Data, Cogniter, J Walter Thompson, Crayons, IB&W, DeGraphics, Different Strokes, Ram Advertising, Rashtriya Advertising, Scribbles, Fascinate, etc.

Starting with a 2 semester course in 1996, Arena today have a 5 semester AMS course, an Animation Specialist Course, a BSc in Multimedia and an advanced Diploma Course in Animation Engineering. And a promise that they won’t stop here. Arena is focusing on building designers with domain expertise and not just design workers or animators.

Multimedia is an integration of IT, Communication and Media, a tool that makes communications interactive, immersive and powerful.

Like other software segments, the global need in Multimedia related industries is for trained manpower. India has emerged as one of the largest markets to produce such multimedia specialists and the world is coming to us today to equip their studios with our professionals, with their sound technical knowledge and strong fundamentals.

The Indian Entertainment Industry stands at over Rs. 19,700 crores (US$ 4,377 million). It is expected to grow in double digits- at 11 % compounded annually over the next five years. The key driver for the Entertainment Industry in next decade would be Technology. India with its vast pool of skilled IT manpower and creative storytellers, is poised to take a great leap from a mere outsourcing destination to the right full holder of Intellectual Property.


India’s animation sector is witnessing a major boom. Indian animation industry, according to National Association of Software and Services Companies (Nasscom), currently growing at a compounded annual growth rate (CAGR) of 30 percent, is expected to touch 15 billion dollars by 2008.  The domestic industry growth would be driven by more co-production deals and increasing development of intellectual properties in India. The total global animation production is expected to touch 70 billion dollars shortly.

India has also not been left untouched by this wave of proliferation of gaming as a popular form of entertainment. The electronic gaming industry is one of the fastest growing segments within the software industry, even bigger than the global film industry. An AC Nielsen report states that the Indian gaming market (minus mobile gaming) is expected to be worth $50 million by 2005 with $15 million likely to come from PC gaming and $35 million from console-based gaming.

Mobile gaming is fast emerging a rage in the wireless business. Gaming is gradually becoming a key element in operators’ and content developers’ strategies. Propelled by end-user demand, gaming is growing quickly as an increasing number of Indian consumers take advantage of wireless mobility to enjoy entertainment on the go. 

“India’s mobile gaming market will touch about $336m by 2009, while 220 million people will be playing games on phones by 2009 generating billions for mobile companies,” according to market analysts, In-Stat/MDR. “The Indian mobile-game business currently makes up about 5 percent of the global wireless market but it’s growing fast,” the research further points out.

Currently online gaming constitutes around 14% of the total video gaming segment. This is predicted to go up to a staggering 45% by 2009.

 To enable those interested in this burgeoning field to sculpt a career in the Games industry, Arena Multimedia has a well-researched, industry-relevant Course, which has already been given rave reviews by games development companies such as Indiagames, Paradox Studios etc.

A quick glance at some New Age multimedia careers : 

  • Entertainment (Movies, TV)
  • Education (Classroom Based Training, Web Based Training)
  • Advertising (Print and TV Commercials)
  • Engineering and Design
  • Defence (VR simulations)
  • Marketing and Business
  • Interactive Multimedia & Web
  • Mobile computing
  • Gaming
  • Print & Publishing
  • Fashion and Interior Designing
  • Animation
  • Special Effects

About Arena Multimedia

Arena Multimedia, is Asia’s leader in multimedia education with 55% market share. Arena Multimedia is the multimedia training arm of Aptech Limited, the global IT education and software company.

Arena Multimedia was born on June 1996 with its first center in Delhi. Within a span of 9 years Arena has grown with presence in several countries worldwide. To date Arena has trained over 1.5 lakh students.

Says Ms. Neelu Kapoor – Centre Head, Arena Chandigarh “Arena caters to different educational requirements in the field of Multimedia.  There are curricula designed for starters to professionals, kids to adults, career aspirants to casual learners and courses for specific vertical segments like engineering, fashion designing, etc – Arena provides a solution for every learning need in the field of multimedia.” 

Arena has recently announced the launch of a comprehensive Diploma course in Animation Engineering at it’s centre in Chandigarh. Arena Chandigarh is the first centre in the region to offer this prestigious programme, which is only available at select Arena centres across the country. Admission to the course is on the basis of common entrance tests, group discussion, personal interviews and counseling sessions.

This 5 -Semester premium course is designed as per industry demands and enables students to learn drawing skills, acting, direction, camera movements for animation, and digital animation, all of which are essential to master 2D and 3D animation.

“We have been calling top Animation Professionals like Ashish Kulkarni (ex-COO Jadoo Works, Bangalore) to Chandigarh, and Mohenish Gupta (Thumbnail Studios, Pune) has even held a two day training program at Chandigarh for the benefit of our students. We are determined to give our students the best. We will take on 10 students in DAE first batch through a stringent entrance process, through which we would be able to give quality people to the industry”, says Vineet Raj Kapoor, Centre Head, Arena Animation Academy, Sector 17-C.

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