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FICCI, 2014 has reported that India’s Media & Entertainment (M&E) industry reaches millions of people. 161 million TV households, 94,067 newspapers (12,511 dailies), close to 2000 multiplexes, 214 million internet users out of which 130 million are mobile internet users. The M&E industry registered a growth of 11.8% over 2012 and touched INR 918 billion. It is a very promising sector that has been propelled even further by the expansion of the animation, TV & advertising sector.

According to the recent FICCI report done by KPMG, the animation industry is set to grow to INR 39.7 billion industries with a CAGR of 12.4%, TV by 16.2%, films by 11.9% and digital advertising by 27.7%. This growth can be attributed to digitalization, which has entered all the sectors of the media and entertainment industry. Our world is quickly progressing towards digitalization that enables products to be distributed in short periods of time to various geographies.

With the onset of new technology entering all verticals in the Media and entertainment industry, new job profiles and opportunities have also been developed that are manifold and very lucrative. The youth have a variety of ways in which they can work in this booming industry by becoming Digital Graphic Designers, Advertising Designers, Layout Designers, Film and Video Editors etc. After an arduous journey, digitalization has proven its worth as a vital cog in the machinery of media and entertainment and is predicted to have a steady growth for the next four years. This growth is attributed to the induction of a digital format into advertising, cinema, mobile apps, gaming, television etc.

The media and entertainment industry is being further propelled by favorable laws from the government in terms of finance, infrastructure, subsidies in production, industry tie-ups, policies and laws related to Intellectual property. With an increase in the internet user base the potential of access to entertainment is no longer a matter of concern. With the continued support of the government along with the involvement of the private sectors, the media and entertainment industry can be expected to grow into a vibrant and exciting industry with a tremendous impact on the Indian Economy.

Neelu Kapoor, Centre Head, Arena Chandigarh, feels proud that “Our students have cracked all the top studio interviews in the country including Xentrix Bangalore, DQ Hyderabad, and MEL Mumbai. Sector 17 Centre at Chandigarh has taken the lead role in redefining the level of character animation in the country. In Chandigarh our students are working with Intelligaia, Sebiz, 9XTashan, eZone, Netsoft, Netgains, Netsolutions, Beon Systems, Pugmarks, Red Alkemi, Creative Peppers, Green Olive, XHTML Labs and Cogniter. Some of the leading companies in the City like Intelligaia, Beon Systems, Techmind Systems, XHTML Labs, Olive Design, Creative Peppers, eZone, Froyo, Design Hut,  are even owned by our students. Aleph Labs in Singapore is also run by one of our Alumnus.

About Arena Animation:

Arena Animation is a Pioneer, Trendsetter and Global Leader in Animation education. Arena has an extensive network of centers & has trained over 4,00,000 students globally since its inception in 1996.

Arena offers industry relevant courses on Animation & Multimedia to students aspiring for global careers in this New Age industry. It trains students as well as professionals in the latest industry relevant courses backed by alliances with world leaders, a world-class faculty and the latest technical educational tools.

Arena’s students are placed as Graphic Designers, Web Designers, 2D/3D Animators, 2D/3D Designers, AV Editors, Technical Trainers, 3D Modelers, Multimedia Programmers, Compositors, Visualizers, Content Developers and Pre and Post Production executives in blue chip animation studios and entertainment companies like Prime Focus, Rhythm & Hues Studios, Crest Animation Studios, EFX, UTV Toons, Toonz Animation, Nipuna Services, Prasad Studio, Colour Chips, Ramoji Film City, Green Gold Animation, DQ Entertainment, Paprikaas Animation Studios, UshaKiron TV, Sony TV, Google India, NDTV, TOI, DD Sports, Discovery Channel, Divya Bhaskar, Asianet Satellite Communications, ETV, NDTV, Zee Sports and Zee TV to name a few.

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