3D Projection Mapping Project at Chandigarh by Arena 17 Faculty and Students.
Managing Director of VirtualSoft, Mr. V.R. Kapoor, commented “They’ve done a fantastic job of taking our initial woolly ideas and putting together a completely fresh new look which looked great.It was pleasure to work with. The projection mapping was simply outstanding and blew our socks off. I must have seen the opening projection mapping sequence 5 or 6 times by the end of the night and each time I had goosebumps! All the guys at Arena chandigarh play a very important role and work so hard in pulling everything together!”
Also known as “spatial augmented reality” and “video mapping,” 3D projection mapping merges animation, motion graphics, and special effects with projection technology. One or more projectors are aimed at 3D objects or surfaces that are used as a canvas. The projected images and special effects wrap around solid, 3D objects or merge with backdrops with an spectacular effect.
Today, 3D projection mapping is used for corporate events, especially marketing events and product launches, hotel events (especially grand openings), and entertainment
We recently proved that projection mapping technology is both available and affordable to the corporate market and that, this relatively new technology which animates stationary objects with 3D video, has the potential to revolutionise events, product launches and marketing.
Most commonly used by big brand companies with huge budgets to launch products and make statements; the corporate market can also afford to take advantage of this visual technology to convey messages.
Keeping that in mind,We at Arena Chadigarh were planning to provide a ‘new and fresh look to our Lohri Celebrations event’. The lohri celebration ceremony was to supersede any other that they had staged for them. It needed to wow the audience, incorporate the event purpose and still fall in line with our usual budget.
Our main motive was to develop indoor projection mapping technology which would allow a virtual set to be brought to life via the use of projection, set and lighting simultaneously. With added sound effects and music, the result would be a spectacular and immersive experience sure to impress.
Arena Animators used the lohri theme to produce their designs. From planning, the creative team used their visualisation software to produce designs to pass to their workshop for the creation of a 3D model. This model was then used as a template for projection testing. Graphic content was created in Cinema 4D, story boards written and media created.
After the event, Bikramjit Singh, Project Manager, commented “We were really excited about the use of the new technology and the impact it would have on our event. It can be hard to visualise what the end product will look like, so we were thrilled that there was such a level of trust. Projection mapping allows our project or message to literally reach out to the audience and this was evident in the positive feedback we received from our audience.”