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It is a well known fact, that behind the co-production deal decisions is the subsidy that a Government gives in a country. Till Indian government sleeps over this fact, countries like Malaysia, Thailand, Korea, etc are taking lead in moving over animation projects to their countries.
Thailand-Malaysia animation co-production Super Panda is set for international distribution, boosting the reputation of both countries.
With the common goal of raising their international profile, Thailand’s OPA Studio and Malaysia’s Visual Xtreme agreed to the co-production with the support of both governments, said Apichai Akkachaichanvet, Managing Director of OPA.
The two-year project, to be produced in 3D over 52 episodes, is funded by Sipa Co-Production Asia under Digital Media Asia 2010 (DMA 2010) to promote Thailand’s creative industry, and Multimedia Development Corporation (MDeC ) in Malaysia. Both governments will contribute at least 25 million baht to the project.
Super Panda is about a hero bear who has a mission to save animals from threats of natural disasters and human sabotage. It is intended that 20-30 percent of the content will be designed to educate young viewers about environmental issues.
Pre-production aspects such as character design, story and backgrounds will be handled by OPA, while post-production aspects such as voiceovers, localisation and sound effects will be isual Xtreme’s mandate.
“We have spent six million baht and two years researching our target group and designing characters and producing a trailer that will appeal to them,” said Apichai.
“In discussing the project and its market potential with third parties, we have received positive feedback, helping secure the co-production deal with Malaysia.”
Meanwhile, this joint collaboration can strengthen both countries’ appeal to the international market.
The sale of spin-off merchandise often represents a lucrative extra revenue stream for animations, but this requires an economy of scale, so the best approach is to target the international market.
However, at the first stage, animators should not expect high profits, as the focus should be on getting the cartoons on air as much as possible, so as to increase the awareness and fan base of the productions. After this is achieved, further revenue sources can be explored.
Apichai cites an example from Japan, in which new animations are often offered to TV channels for free or at low cost in order to capture as wide an audience as possible, which can lead to lucrative opportunities in future.
Sipa chairman Jeerasak Pongpisanupichit added that the agency plans to set a formal signing agreement between the two countries to show its commitment.
This project is a good starting to expand Thailand’s animation opportunities and the combined strength of the two companies will help them expand together.
In the new fiscal year, Sipa will allocate funds to continue DMA projects to help promote and sustain the industry.
Reference: based on reports on bangkokpost.com
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Chief Guests in a Jubilant Mood
Arena Chandigarh celebrated their 14th Annual Day at the Govt. Art Museum, Sec 10, Chandigarh. The winners from various academic and co-curricular activities were blessed by the presence of various dignitaries present. The Chief Guest was Ajay Sirvastava, Director, STPI, Mohali, and the Guest of Honour was Dr. Mahender Kumar , Head, Department of Indian Theatre, Panjab University. Dr. Sanjay Palsule, Professor, IIT Roorkee was also present to give prizes to the winners. Various Alumnus from across the years were also present to grace the occasion.
The prize winners were:
Miss Arena - Ramandeep Kaur
Mister Arena - Anshum Manchanda
Best Actor - Anurag
Best Solo Dance (Male) - Tejaswini
Best Solo Dance (Female) - Ramandeep Kaur
Best Group Dance - Ramandeep and Praveen
Semester Toppers:
Semester 1: Abhishek Kaushal, Simrat Dhiman, Dhruv Sharma, Preeti Tholia
Semester 2: Bhupider Singh, Paramjeet Singh, Abha Thakur,
Semester 3: Narinder Pal Singh, Bhaskar Thapa, Mohit Kumar
Semester 4: Reshma Tulani, Manoj Gupta, Rohit Kr. Gohra
Best student of 2009: Narinder Pal Singh (AAASP)
Best Projects:
Animation - AAASP Team (Rohit Gohra, Vivek Bhardwaj, Narinder Pal Singh, Ashwin Thukral)
Web - Abha Thakur
The main events were of course the Fashion Show, as well as the group and solo dances. A pciture gallery of the same is below:
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Arena, which started with 10 centres in 1996, grew to 130 centres in 2006 spanning 15 countries. With a modest beginning of enrolling 500 students in its first year of operation, Arena has trained over 2, 00,000 students in a decade. Arena placed over 3000 students in 2006 in animation and other allied multimedia roles in best and biggest organizations engaged in this business.
Says Mr. Pramod Khera, CEO & MD, Aptech Ltd. ‘ Arena’s success can be attributed to it’s consistent reinvention to keep up with the ever changing requirements of the industry, it’s focus on the course content, execution, placements and it’s innovative marketing strategies and above all it’s commitment to the students.’
To bridge the industry-academia gap, Arena introduced Diploma in Animation Engineering Program in 2006. A 2 year intensive program involving comprehensive training on both 2D & 3D animation is designed specifically as per the industry requirements.
Last year, Arena developed a unique industry interface for the students by launching PERSPECTIVES – a series of contact programs, wherein Industry Experts are invited to interact with the students, thus giving the students an exposure to industry trend and requirements and for the speaker to understand how they can fulfill their requirement for manpower in Animation & Multimedia.
Arena was honored with Franchise Growth Driver of the Year Award at the India Franchise Awards 2007 which recognized the new initiatives introduced by the brand which revolutionized the industry and resulted in increased growth for the franchise. Arena, which commenced operations in 1996 with a turnover of merely 10 lacs showed a 100% CAG to reach 100 crores in 2006.
About Arena Animation:
Arena Animation is Asia’s leader in Animation and Multimedia education and trains students as well as professionals & entrepreneurs in the latest industry relevant courses. Arena’s range of courses mainly comprise of training in areas such as Animation, Graphics, Gaming, Web and Interactive Multimedia among others. The training methodology at Arena incorporates different learning styles, teaching strategies and various media, in a proprietary integrated model called CILM (Customer Integrated Learning Model) which matches global standards.
With a presence in 15 countries worldwide and over 2,00,000 enrolments since its inception, Arena Animation imparts intensive training through industry relevant curriculum that prepares students for jobs with the best names in the multimedia, animation and entertainment industry thereby enhancing the Arena Animation certification confidence amongst the animation & multimedia aspirants.
For further information please visit www.arenaanimationacademy.com
Arena Chandigarh in Sector 17 has completed 10 years of operation. The admissions to the 2nd Batch of the exclusive high end Animation Course – Diploma in animation Engineering (DAE) of Chandigarh centre are closing on July 31, 2007, so hurry!
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