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It is a well known fact, that behind the co-production deal decisions is the subsidy that a Government gives in a country. Till Indian government sleeps over this fact, countries like Malaysia, Thailand, Korea, etc are taking lead in moving over animation projects to their countries.
Thailand-Malaysia animation co-production Super Panda is set for international distribution, boosting the reputation of both countries.
With the common goal of raising their international profile, Thailand’s OPA Studio and Malaysia’s Visual Xtreme agreed to the co-production with the support of both governments, said Apichai Akkachaichanvet, Managing Director of OPA.
The two-year project, to be produced in 3D over 52 episodes, is funded by Sipa Co-Production Asia under Digital Media Asia 2010 (DMA 2010) to promote Thailand’s creative industry, and Multimedia Development Corporation (MDeC ) in Malaysia. Both governments will contribute at least 25 million baht to the project.
Super Panda is about a hero bear who has a mission to save animals from threats of natural disasters and human sabotage. It is intended that 20-30 percent of the content will be designed to educate young viewers about environmental issues.
Pre-production aspects such as character design, story and backgrounds will be handled by OPA, while post-production aspects such as voiceovers, localisation and sound effects will be isual Xtreme’s mandate.
“We have spent six million baht and two years researching our target group and designing characters and producing a trailer that will appeal to them,” said Apichai.
“In discussing the project and its market potential with third parties, we have received positive feedback, helping secure the co-production deal with Malaysia.”
Meanwhile, this joint collaboration can strengthen both countries’ appeal to the international market.
The sale of spin-off merchandise often represents a lucrative extra revenue stream for animations, but this requires an economy of scale, so the best approach is to target the international market.
However, at the first stage, animators should not expect high profits, as the focus should be on getting the cartoons on air as much as possible, so as to increase the awareness and fan base of the productions. After this is achieved, further revenue sources can be explored.
Apichai cites an example from Japan, in which new animations are often offered to TV channels for free or at low cost in order to capture as wide an audience as possible, which can lead to lucrative opportunities in future.
Sipa chairman Jeerasak Pongpisanupichit added that the agency plans to set a formal signing agreement between the two countries to show its commitment.
This project is a good starting to expand Thailand’s animation opportunities and the combined strength of the two companies will help them expand together.
In the new fiscal year, Sipa will allocate funds to continue DMA projects to help promote and sustain the industry.
Reference: based on reports on bangkokpost.com
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Students working on their Game Design Project
Students of BSc (Multimedia and Animation) 2010 had a great week when they worked on various game design
projects and delved and contributed to other’s projects as well under a unique system of exchange of ideas.
The activity recently finished as they moved on to the various curriculum modules of their course. Students are actively engaged during their curriculum to delve into various
Students working on their Game Design Project
aspects of the design industry so that they don’t become too narrow focused very soon. They are encouraged to involve in all aspects while they are studying for their courses.
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Arena Chandigarh has declared open admissions for BSc (multimedia and Animation) offered through Manonmaniam Sundaranar University, Chennai.
It is taking admission in 2 categories. Students with Classical Animation skills can opt for the special select batch being trained to work on classical animation projects. Theses students would be assessed on their sketching skills (portfolio), personal interview and a creative aptitude test. Those students who pass the test and enrol, would be trained in classical animation alongside their BSc Degree.
This is a unique proposition in which students with lesser skills have just one batch to take admission in. This is in line with the chandigarh centre management’s vision to give higher inputs in classical animation to a suitable qualified student. The aim is to create a student who is eligible to apply in some of the best studios of the world (those who have entry barriers for students without the classical animation skills).
The Chandigarh Centre has recently won Awards for Academic Excellence for the 3rd time in a row. Similarly, the chandigarh centre also won awards for overall Growth, Billing and Collections for 2009.
A fullday Hotline has been setup for outstation BSc Applicants - they can call +91-9872546753 to discuss their options and get Free career advice. Local candidates can walk in for a Free Career Counselling Session. You can call +91-172-2712812 to take a Free Appointment with the Career Counsellor.
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Arena Faculty and Counsellors detail students on various Courses and Career opportunities in Animation
Arena Animation Chandigarh was involved in and sponsored the prizes to be given to the Creative Talent in all local Colleges in Chandigarh through various IT Fests. Chetna Bhatt, Career Advisor and Rosa Hernandez, Motion Graphics Faculty, also held parallel counselling sessions for the advantage of the students who were able to satisfy their queries regarding pursuing their careers in the filed of design and animation. The various fests that invited him were:
- IT Fest Techzeal, by GCG-11 on 8 Feb 2009
- IT Fest “Osmium”, GCG-42 on 11 Feb 2009
- IT Fest at MCM including Job Fest in end Feb 2009
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SEMINAR ON ANIMATION INDUSTRY FOR ENGINEERS
A special talk was organised today by authorities of CCET (Chandigarh College of Engineering and Technology), sector 26, wherein 3D animation technical expert, Mr. Parminder Singh from Arena Animation, Sector 17 was invited to guide budding engineers.
The talk was targeted to give insight into the animation industry and elaborate on what all career options are there for engineers in this upcoming and futuristic industry.
“There used to be an industry called Commercial Art. There used to be an industry called Engineering/Technology. The industry where these two Mega streams meet is called Animation.”, summed up Parminder.
Students were glad to know that animation industry is not about graphic art alone. The backbone of this industry is engineering and looking at the demand-supply curve this is one of the most lucrative job option for them.
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Chief Guests in a Jubilant Mood
Arena Chandigarh celebrated their 14th Annual Day at the Govt. Art Museum, Sec 10, Chandigarh. The winners from various academic and co-curricular activities were blessed by the presence of various dignitaries present. The Chief Guest was Ajay Sirvastava, Director, STPI, Mohali, and the Guest of Honour was Dr. Mahender Kumar , Head, Department of Indian Theatre, Panjab University. Dr. Sanjay Palsule, Professor, IIT Roorkee was also present to give prizes to the winners. Various Alumnus from across the years were also present to grace the occasion.
The prize winners were:
Miss Arena - Ramandeep Kaur
Mister Arena - Anshum Manchanda
Best Actor - Anurag
Best Solo Dance (Male) - Tejaswini
Best Solo Dance (Female) - Ramandeep Kaur
Best Group Dance - Ramandeep and Praveen
Semester Toppers:
Semester 1: Abhishek Kaushal, Simrat Dhiman, Dhruv Sharma, Preeti Tholia
Semester 2: Bhupider Singh, Paramjeet Singh, Abha Thakur,
Semester 3: Narinder Pal Singh, Bhaskar Thapa, Mohit Kumar
Semester 4: Reshma Tulani, Manoj Gupta, Rohit Kr. Gohra
Best student of 2009: Narinder Pal Singh (AAASP)
Best Projects:
Animation - AAASP Team (Rohit Gohra, Vivek Bhardwaj, Narinder Pal Singh, Ashwin Thukral)
Web - Abha Thakur
The main events were of course the Fashion Show, as well as the group and solo dances. A pciture gallery of the same is below:
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