Animation

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Thiland and Malaysian Governments pump in money into animation properties

It is a well known fact, that behind the co-production deal decisions is the subsidy that a Government gives in a country. Till Indian government sleeps over this fact, countries like Malaysia, Thailand, Korea, etc are taking lead in moving over animation projects to their countries.

Thailand-Malaysia animation co-production Super Panda is set for international distribution, boosting the reputation of both countries.

With the common goal of raising their international profile, Thailand’s OPA Studio and Malaysia’s Visual Xtreme agreed to the co-production with the support of both governments, said Apichai Akkachaichanvet, Managing Director of OPA.

The two-year project, to be produced in 3D over 52 episodes, is funded by Sipa Co-Production Asia under Digital Media Asia 2010 (DMA 2010) to promote Thailand’s creative industry, and Multimedia Development Corporation (MDeC ) in Malaysia. Both governments will contribute at least 25 million baht to the project.

Super Panda is about a hero bear who has a mission to save animals from threats of natural disasters and human sabotage. It is intended that 20-30 percent of the content will be designed to educate young viewers about environmental issues.

Pre-production aspects such as character design, story and backgrounds will be handled by OPA, while post-production aspects such as voiceovers, localisation and sound effects will be isual Xtreme’s mandate.

“We have spent six million baht and two years researching our target group and designing characters and producing a trailer that will appeal to them,” said Apichai.

“In discussing the project and its market potential with third parties, we have received positive feedback, helping secure the co-production deal with Malaysia.”

Meanwhile, this joint collaboration can strengthen both countries’ appeal to the international market.

The sale of spin-off merchandise often represents a lucrative extra revenue stream for animations, but this requires an economy of scale, so the best approach is to target the international market.

However, at the first stage, animators should not expect high profits, as the focus should be on getting the cartoons on air as much as possible, so as to increase the awareness and fan base of the productions. After this is achieved, further revenue sources can be explored.

Apichai cites an example from Japan, in which new animations are often offered to TV channels for free or at low cost in order to capture as wide an audience as possible, which can lead to lucrative opportunities in future.

Sipa chairman Jeerasak Pongpisanupichit added that the agency plans to set a formal signing agreement between the two countries to show its commitment.

This project is a good starting to expand Thailand’s animation opportunities and the combined strength of the two companies will help them expand together.

In the new fiscal year, Sipa will allocate funds to continue DMA projects to help promote and sustain the industry.

Reference: based on reports on bangkokpost.com

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Arena students help Haryana Employment Exchange design their Model Guidance Cell

Haryana Employment Exchange Model Guidance Cell

Haryana Employment Exchange Model Guidance Cell

6 students of Arena Chandigarh worked for 2 weeks and designed and executed the design of the Model Guidance Cell of Haryana Employment Exchange at Panchkula. The team consisted of Ragini, Sirjan Kaur, Ramandeep Kaur, Nitin Doda, Divya Sethi, and Yogesh Singh. The team worked under Ragini’s directions to turn the vision of the Dy. Director, Mr. DS Parmar into reality.

The team was lauded by the Deputy Director, Mr. DS Parmar for their efforts and creativity. Ragini was also inducted by the exchange. The Model Cell was inaugurated today by Mr. MP Bansal, Director, Employment Exchange.

The Student Design Team with the Chief Mentor, Arena Chandigarh

The Student Design Team with the Chief Mentor, Arena Chandigarh

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The BSc (Multimedia and Animation) Batch 2010 launched today

Parminder Singh during Orientation Lecture in BSc 2010 Batch

Parminder Singh during Orientation Lecture in BSc 2010 Batch

The BSc (Multimedia and Animation) Batch 2010 was launched today at Arena Chandigarh. Like last year students from all across the country also reached Chandigarh to be a part of this exciting journey.  Students from Madhya Pradesh, Bihar, Uttar Pradesh, Uttarakhand, Himachal, J&K, Haryana, Punjab and Chandigarh turned up at the Chandigarh campus as their campus of choice. Some more students are reaching in a few days to take part in this exciting journey.

A 6 Day Personality Development, Orientation and Motivational workshop was conducted by Parminder Singh, Academic Head of the Centre, who won the Best Centre Academic Head Award in North India this month only. The same was Awarded by the Zonal Office in the recent Academic Meet.

It started with a very enjoyable introduction of all and slowly took a productive shape when this intro session converted into a very effective personality development exercise.

Each member played role of job applicant and all other played role of employers. All students got a thorough hang of creating self-marketing script that they would be using all through their professional life.

Many motivational talks, Group Discussions, Debates and Interactive public speaking sessions were held to deal with numerous topics including -

    What are the secrets of best students? Some tips of gaining maximum benefit from the institute and faculty members.

    Introspection and definition of Personal Goal. Creation of a working
    plan to achieve it.

An elaborate analysis followed to explore and research almost all the career options in the industry and the way to reach them.

Students had an insight into the academic systems of the centre which has been one major reason for getting selected as Best Centre in Academics (North2) for the past many years.

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New VFX Faculty joins from Colombia

Photography Seminar by Natalia Durango Benitez

Photography Seminar by Natalia Durango Benitez

Natalia Durango, a Professional in Audio Visual Communication from Politécnico Colombiano Jaime Isaza Cadavid, Medellin, Colombia joined the Chandigarh Centre from 20 June, 2010. An Actress by nature and training, she is excited to be involved in in the faculty panel of Arena Animation, Chandigarh.

She held a Seminar in Photography for the students of various batches. The students took advantage of her specialization and expertize to get an understanding of the basics of photography. She displayed various photographs during the lecture explaining each attribute of it.

Natalia is also involved in VFX training at the centre.

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User Surveys for Design Decisions

Vineet Raj Kapoor, Chief Mentor, Arena Animation Academy, Chandigarh conducting a Character Research

Vineet Raj Kapoor, Chief Mentor, Arena Animation Academy, Chandigarh conducting a Character Research

Vineet Raj Kapoor, Chief Mentor, with 6-12 year old kids, carrying out a survey of kid’s preferences in Animated Character Design.

An artist is continuously faced with design decisions pertaining to characters, concept design, backgrounds and other animation art. Often, the artist takes a judgment which sounds like a bad creative decision in the hindsight.

Vineet, Chief Mentor, Arena Animation Academy, Chandigarh, extensively advocates direct surveying amongst the user. This may not be a final method for decision which would lie with the animation producer, but, this brings to the animator, first hand information about the user reaction thus allowing them to revisit their designs and create characters that carry the appeal. This takes out some of the uncertainty of design decisions and throws up specific options to the Animation Producer to decide between.

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Chandigarh clocks all India highest growth during 2009

Arena Awards for Overall Growth in 2009

Arena Awards for Overall Growth in 2009

Arena Chandigarh clocked the highest growth rate all across India and became the only centre across the country to have a 1 on 1 growth rate. The astounding growth of over 100% was achieved due to the high academic standards (for which it was again given an award) as well as student growth centric approach. The overall system is designed to allow talent to achieve their best with inputs from the experts from time to time. The Centre won separate awards for billing, collection and growth during 2009.

The Centre within just one year has become the main destination of students seeking the BSc Degree in multimedia and animation. The valuable additions made by Arena Chandigarh to the course have been instrumental in raising the standard of the students above the normal animation students. This years students worked on movies, research, acting, and attended seminars to improve their worth.

With students coming from as far as Bangalore, Jaipur, Dehradun, Nainital, Delhi besides towns and cities of Punjab (Rajpura, Bhatinda, Moga, Ludhiana, Mohali, Patiala, Faridkot, Hoshiarpur, Ferozepur, Amritsar) Himachal (Shimla, Mandi, Solan, Kulu Manali, Nahan, Dharamshala, Dalhousie) and Haryana (Ambala, Jagadari, Yamuna Nagar, Narwana, Kaithal).

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Arena Chandigarh Awarded by Shiksha.com

Students celebrate Awards

Students celebrate Awards

Arena Chandigarh added one more feather to it’s cap by becoming the Highest Contributor for Career Advice on the shiksha.com website. For this Shiksha has awarded them a Cup and the title of “Star Contributor”. It is already a Lead Avisor on the website.

The Chandigarh Centre has also won Awards for Academic Excellence for the 3rd time in a row. Similarly, the chandigarh centre also won awards for overall Growth, Billing and Collections for 2009.

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MUST SEE VIDEO!! by Arena Chandigarh Team

Do you know why was President Barack Obama nominated for Nobel Peace Awards? A tell-it-all Video of the Ceremony (Film in 3D made on 10 Oct 2009).



The faculty and students of Arena Animation Academy, Sector 17, Chandigarh, India, have made it in 3D, under guidance of the Art Director and Creative Team of VirtualSoft. So go on and enjoy NOW!

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Arena offers BSc (Multimedia and Animation) from MS University

Prof: Murugaiyan, Syndicate member M.S University, Prof. P.Viajayakumar, Syndicate member M.S University, Prof: Dr. Manikumar K A. Registrar -M.S. University, Ninad Karpe - CEO & MD, Aptech Ltd., Prof: Dr. R.T. Sabapathi Mohan, Vice Chancellor M.S.University, Anuj Kacker, Global Head, ArenaArena Animation, which provides animation and multimedia training, announced on Thursday that it has signed a Memorandum of Understanding (MoU) with Manonmaniam Sundaranar University (MS University), to offer a B.Sc. degree in Multimedia and Animation.

The course curriculum would include all modules from Arena Animation’s flagship program - Arena Animation Academy Specialist Program (AAASP), and four mandatory modules from MS University viz. English Language, an elective second language, as listed in the university prospectus and two papers of soft skills, said a press release.

Ninad Karpe, CEO and MD, Aptech Limited, said “Multimedia and Animation is one of the fastest growing and high paying career options today. The demand for animators has increased greatly due to fast-paced developments in sectors like high-tech digital media and 3D animation.”

He added that a university degree in Multimedia and Animation backed by Arena’s expertise and experience of 13 years in disseminating quality training across 15 countries, makes it a power packed combination that would enhance the employability of the students manifold, opening up a world of opportunities for them in this sphere.

Professor Dr. R.T. Sabapathy Mohan, vice chancellor, MS University, said, “India has tremendous opportunity to be an animation out-sourced country. This degree program in Multimedia and Animation has been launched thoughtfully and in-time by MS University and Arena Animation to enable students to be part of the growing animation industry.”

He added that with this MOU, students would have an opportunity to take up a degree in this field and attain the desired level of proficiency to face the competitive global market.

The newly-launched joint-program would be made available across the country at select Arena Animation centers. Arena would follow the SILM (Students Integrated Learning Model) for the training. It would be a three year MSU course, with 90 credits as per the university norms. All the examinations would be conducted online facilitated by Aptech Ltd, the release added.

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Barack Obama Inauguration Speech in 3D - Part 1

We are premiering Barack Obama Inauguration Speech Part 1 video made on 21 Jan 2009, to the world audience. We have remade it in 3D, by the staff and students of Arena Animation Academy, Sector 17, Chandigarh, India.

This shall be released in several parts. So go on and enjoy Part 1 NOW!

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