Archive for the Category »Animation Studios «
It is a well known fact, that behind the co-production deal decisions is the subsidy that a Government gives in a country. Till Indian government sleeps over this fact, countries like Malaysia, Thailand, Korea, etc are taking lead in moving over animation projects to their countries.
Thailand-Malaysia animation co-production Super Panda is set for international distribution, boosting the reputation of both countries.
With the common goal of raising their international profile, Thailand’s OPA Studio and Malaysia’s Visual Xtreme agreed to the co-production with the support of both governments, said Apichai Akkachaichanvet, Managing Director of OPA.
The two-year project, to be produced in 3D over 52 episodes, is funded by Sipa Co-Production Asia under Digital Media Asia 2010 (DMA 2010) to promote Thailand’s creative industry, and Multimedia Development Corporation (MDeC ) in Malaysia. Both governments will contribute at least 25 million baht to the project.
Super Panda is about a hero bear who has a mission to save animals from threats of natural disasters and human sabotage. It is intended that 20-30 percent of the content will be designed to educate young viewers about environmental issues.
Pre-production aspects such as character design, story and backgrounds will be handled by OPA, while post-production aspects such as voiceovers, localisation and sound effects will be isual Xtreme’s mandate.
“We have spent six million baht and two years researching our target group and designing characters and producing a trailer that will appeal to them,” said Apichai.
“In discussing the project and its market potential with third parties, we have received positive feedback, helping secure the co-production deal with Malaysia.”
Meanwhile, this joint collaboration can strengthen both countries’ appeal to the international market.
The sale of spin-off merchandise often represents a lucrative extra revenue stream for animations, but this requires an economy of scale, so the best approach is to target the international market.
However, at the first stage, animators should not expect high profits, as the focus should be on getting the cartoons on air as much as possible, so as to increase the awareness and fan base of the productions. After this is achieved, further revenue sources can be explored.
Apichai cites an example from Japan, in which new animations are often offered to TV channels for free or at low cost in order to capture as wide an audience as possible, which can lead to lucrative opportunities in future.
Sipa chairman Jeerasak Pongpisanupichit added that the agency plans to set a formal signing agreement between the two countries to show its commitment.
This project is a good starting to expand Thailand’s animation opportunities and the combined strength of the two companies will help them expand together.
In the new fiscal year, Sipa will allocate funds to continue DMA projects to help promote and sustain the industry.
Reference: based on reports on bangkokpost.com
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Vineet Raj Kapoor, Chief Mentor, Arena Animation Academy, Chandigarh conducting a Character Research
Vineet Raj Kapoor, Chief Mentor, with 6-12 year old kids, carrying out a survey of kid’s preferences in Animated Character Design.
An artist is continuously faced with design decisions pertaining to characters, concept design, backgrounds and other animation art. Often, the artist takes a judgment which sounds like a bad creative decision in the hindsight.
Vineet, Chief Mentor, Arena Animation Academy, Chandigarh, extensively advocates direct surveying amongst the user. This may not be a final method for decision which would lie with the animation producer, but, this brings to the animator, first hand information about the user reaction thus allowing them to revisit their designs and create characters that carry the appeal. This takes out some of the uncertainty of design decisions and throws up specific options to the Animation Producer to decide between.
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Perspectives 2010 - (seated from left) Vineet Raj Kapoor, Rayudu Shashank, Gurtaj Mangat, Bhanukanth Kesinenni, Prosenjit Ganguly
June 11th, 2010: Arena Animation – the global leader in hi-end animation training organized, Perspectives, a seminar on : Animation in India: Future & Careers in India held at Govt. Museum, Sector 10, Chandigarh.
The seminar was graced by well known industry experts from Mr. Rayudu V. Shashank, Creative Director & Producer, Lava Kusa, the Warrior Twins along with Mr.Bhanukanth Kesinenni, Animation Supervisor from Rayudu Vision Media Limited (RVML). Also present at the seminar were Mr. Murli Mohan, Regional Head, North, Aptech Ltd and Mr Amit Dua, Area Business Head, Aptech Ltd amongst a host of students and enthusiasts.
Perspectives received an enthusiastic response from over 200 students who received in-depth insights and knowledge about the techniques used to create the animation feature from experts of RVML.
The key highlights of the seminar included a Job Fair by RVML wherein they shortlisted the best students from Arena Animation who may get an opportunity to work in their studios. It also showcased making of the movie Lava Kusa along with short films of the award winning work done by Arena Animation students.
Rayudu Shashank, Director and Producer Lava Kusa
Speaking at the event, Mr. Rayudu V. Shashank, Creative Director & Producer, said, “Animation is one of the fastest growing industries with animated content finding an audience in diverse sectors of Media, Entertainment, Engineering, Medical, Industrial Technology & Education and the Corporates. The animation industry has seen tremendous growth and is now becoming mainstream in film entertainment and television broadcast. Animation as a career offers immense opportunities for the young and talented students in this booming industry.”
Mr. Murli Mohan, Regional Head, North , Aptech Ltd, said, “Perspectives seminars are playing a significant role in educating students on animation as an attractive career option and the various opportunities available to well trained individuals in this promising & high growth industry. It offers an exclusive opportunity for the students to interact and learn from industry experts. I am sure these seminars will be fruitful for all those aspirants who want to make a mark in this industry.”
Mr. Gurtaj Mangat, Zonal Head, North, Aptech Ltd, who had presented the Trophies of the Annual Awards to the Arena Chandigarh Centre, lauded the consistent efforts of the centre for striving to be the best in Academics and overall.
Prosenjit Ganguly, Independent Animation Film Designer
Mr. Prosenjit Ganguly, Animation Film Designer, unvieled the Annual UIANI Awards for excellence in the field of Design (from User Interface to Animation. Prosenjit Ganguly is also holding a 5 Day Animation Workshop at Arena from 13-17 June, 2010.
Mr. Vineet Raj Kapoor, Academics Head, Arena Chandigarh, said, “In continuation of our effort to provide learning platforms to our students, UIANI Awards have been established to celebrate the Creativity of an Organization or an Individual, this is the first award of it’s kind in the region.”
Announcing the program, Anuj Kacker, Global Head, Arena Animation, said, “Animation is one of the fastest growing industries with animated content finding an audience in diverse sectors of Media, Entertainment, Engineering, Medical, Industrial Technology & Education and the Corporates. Arena Animation International Program is an intensive program designed to train students in the latest industry relevant courses and the practical application of the latest technical tools & software. I am confident this program will empower students to make a great career in this new age industry.”
PERSPECTIVES, which has been held across all major metros and mini metros in the last three years, aims to bring together professionals from the Animation Community on a common platform to share their knowledge, thoughts, views and experiences of the animation Industry with the students, helping them to get an insight into the tremendous career options within Animation, VFX and Gaming.
Following Chandigarh, Perspectives will also be held in other cities such as Agra, Amritsar, Lucknow, etc.
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Arena Chandigarh Academics Team
We’ve had a lot of new additions in the Arena Chandigarh Academics Team that we need to show you the entire team. The team has people from NID, Toonz, and of course Arena besides International Experts. Well, our VFX expert Aayush Chopra is missing the Action as he was not well today.
The great thing about this team is that they love designing and animating. We have experts in our studio to support the team from the backend. The team has experienced Animators who have worked at NID R&D, VirtualSoft, Moving Pixel, Orange Pumpkin, Crest Consultancy, Siat Studios etc..
With excellent support from Studio team that has worked on the world famous Obama 3D animated inaugural speech! as well as Anti-Terrorism campaigns from across the world. This team is backed by an excellent Web Studio Team that has expertise in web 2.0, and rich media design skills having launched many world class web sites, are ready to share their real world experiences with any keen to learn student.
Going out of the way at times to make a film for personal experience and enriching the content through additional activities. No wonder, a lot of students have a good story to tell us on how the Chandigarh Arena centre changed their lives for ever….
Arena Chandigarh Academics Team with backend support team
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