Animation

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TV serial auditions held at Arena Chadigarh

Shreya creations held Auditions for TV serial actors and actresses at Arena Animation Acadeny Chandigarh on 2 November, 2007.

Shreya creations is the creator of popular TV series like “Ek ladki anjani si” “Piya ka ghar”, “Har ghar kuchh kehta hai”, “Mamta” and “Kaajjal” and are soon starting with 3 more new shows. So all aspiring actors across chandigarh and Punjab turned up to try their luck with arclights. The casting director cum auditioner of Shreya Creations, Neeraj Mishra took the tests.

Neelu Kapoor,  Centre Head said,”we’ve always believed in an animator being an actor first. This step is in the same direction. It helped our students get an insight into the film world while exposing them to the thinking behind the camera which is essential for them to grasp the concept for making a great animation movie.”

Vineet Raj Kapoor, Academic Head says,”This is in continuation of our earlier efforts wherein we’ve brought in Misha Gautam, award winner in animation and special effects several times to interact with our students. Misha has worked for a long time in film industry before moving to areas like animation/ SFX and TV Serials. We’ve also brought in Mr. Desh Gautam who was the Technical Director of Gaj Gamini, the much acclaimed movie of painter MF Hussain starring Madhuri Dixit.”

Arena Animation Academy, Chandigarh had launched DAE (Diploma in Animation Engineering) in 2005 - this course goes into animation as a complete film making experience delving into acting, story writing, story boarding, character design, Disney animation principles, human anatomy, sketching, background design and other important things before getting into software. The admission is through an aptitude test. The next test is scheduled for 30 March, 2008. Click here to mail for further information

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Korean Animation company visits Arena Animation Academy

Arena Animation Academy have had 2 animation heads in our city for the past one week. Occupying a makeshift office at Arena Animation Academy, they are overseeing their work take shape at the studio. They are Hyeonsu Kim, CEO, Durufix Animation Production, Seoul, and Chung, Animation Director, With 2D animation Productions, Seoul. They are modelling a huge Buddhist temple at Sunjungwon, Korea and sought out the expertize of Arena Animation Academy’s students to help them out. Next they seek to finish a huge 3D of a large resort consisting of a Fun Park, Sushi Market,.

Kim has done his Masters Degree from the Animation school at Hongik University after graduating in acting from Kangwon University, Seoul, Korea. He is the Producer of the highly successful animation series “Tori” of Korea. He is collaborating with VirtualSoft Technologies to redub and market this series in India.

Chung is a graduate with 2 Degrees from CalArts (California, US) in Illustration as well as 2D animation. He takes weekly lectures in University at Seoul on Animation and loved to share his experiences with Arena Animation Academy students. He is an Animation Director specializing in 2D, gave an intense lecture on the nuances of 2D animation and how is changing in the world today. He also tells us why new Characters like Sin Chan and other continue to capture the minds of kids.

Chung explained to the students how they need to develop their skills and the hard work that goes into becoming a 2D animator. He was very happy to note that unlike in Korea, the students at Arena are able to work on Industry projects right here at their institute. Neelu, AAA Centre Head said,”Durufix inputs to our students have added a lot of value to our students outlook on how the international industry works.”

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Arena Students training with leading producer of Sony India

Misha Gautam, producer of the TV serial “Kaajal” is in town for the shooting of Kaajal at Dilli Darbar, Dhaba near Banur. The shooting went on for about 10 days. During this he guided the students of Arena Animation Academy, Chandigarh, in various aspects of film making. The Arena students were also picked to assist in the various aspects of film making.

Misha Gautam started out as an Assistant Producer with Ashok Ghai long back in 1990s.  Starting out with “Jaan” starring Ajay Devgan, he slowly gravitated to the Devgan camp as a Production Manager, and was assisting them in various projects including “Hindustan Ki Kasam” and “Raju Chacha”.  Both the films were acclaimed for their Special Effects and Misha was given the newly constituted awards in special effects for both the films including Zee Cine Award and IFFI award. Later after taking over the TV division of Devgans he became the leading producer on SET India and is still handling the same portfolio.

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Frequently Asked Questions - Job Interviews

In any job interview, there is a set of common questions that almost all interviewers will ask you in one form or another.  The questions will typically relate to your education, work experience, knowledge, technical skills and your attitude.  We have compiled a list of the most common interview questions with answers for your easy reference.  Practice answering these questions and we can assure you that you will be able to answer these questions convincingly and confidently in a ‘real’ interview. 

Be prepared for difficult questions that might crop up in the interview.  These are questions that are ‘unexpected’ and hence will catch you off guard.  What is important to remember is to not get ruffled by such questions and maintain your calm and answer them to the best of your ability with confidence.  How you answer these questions will eventually determine your success or failure.

Note:  These are only indicative answers/guidelines and hence the facts have to be modified as per your individual case.  Please do not blindly memorize these answers and reproduce them in an interview!  Once you have gone through all the answers thoroughly and understood the underlying principles behind those answers, you will be able to answer these questions on your own in a convincing and impressive manner.

Ø      Tell me something about yourself.

It’s one of the most frequently asked questions in an interview: “Tell me about yourself?” Your response to this request will set the tone for the rest of the interview. For some, this is the most challenging question to answer, as they wonder what the interviewer really wants to know and what information they should include.

The secret to successfully responding to this free-form request is to focus, script and practice. You cannot afford to mess up the  answer, as it will affect the rest of the interview. Begin to think about what you want the interviewer to know about you.

This question is also considered to be an ice-breaker.  Its objective is to put you at ease as you are talking about the most comfortable topic which is -  yourself.  Helps you to relax and reduces your nervousness. 

Focus
List five strengths you have that are pertinent to this job (experiences, traits, skills, etc.). What do you want the interviewer to know about you when you leave?

Scripting
Prepare a script that includes the information you want to convey. Begin by talking about past experiences and proven success.

Practice
Practice with your script until you feel confident about what you want to emphasise in your statement. Your script should help you stay on track, but you shouldn’t memorise it — you don’t want to sound stiff and rehearsed. It should sound natural and conversational.

Even if you are not asked this type of question to begin the interview, this preparation will help you focus on what you have to offer. You will also find that you can use the information in this exercise to assist you in answering other questions. The more you can talk about your product - you - the better chance you will have at selling it.

For candidates with prior work experience

“I have been in the customer service industry for the past five years. My most recent experience has been handling incoming calls in the high tech industry. One reason I particularly enjoy this business, and the challenges that go along with it, is the opportunity to interact with people. In my last job, I formed some significant customer relationships resulting in a 30 percent increase in sales in a matter of months.”

 

Next, mention your strengths and abilities:


“My real strength is my attention to detail. I pride myself on my reputation for following through and meeting deadlines. When I commit to doing something, I make sure it gets done, and on time.”

 

Conclude with a statement about your current situation:
“What I am looking for now is a company that values customer relations, where I can join a strong team and have a positive impact on customer retention and sales.”

 

For freshers

You can begin to answer the question as under:

‘My father works at J & J as a Production Manager.  My mother is a home maker.  I have 2 brothers.  My elder brother is working in HDFC Bank and my younger brother is in his 10th standard. 

I completed my Bcom from ABCD college securing 75%.  I completed my 12th standard from the same college.  I passed out of 10th std from Park Lane school.

I am very fond of reading fiction.  I am interested in gardening and stamp collection.”

Ø      What do you know about this company?

You will be able to answer this question if you are up-to-date about the organization w.r.t their nature of business, their competitors, etc.  This information can be found on the website of the company.  If you do not know the

website of the company give a google search as ‘website of ABCD Ltd’. You do not have to go into each and every detail of the company’s operations. What is important is to have a good idea about the company’s line of business, their culture, vision, etc.

Ø      Where do you see yourself 5 years from now?
One reason interviewers ask this question is to see if you’re settling for this position, using it merely as a stopover until something better comes along. Or they could be trying to gauge your level of ambition.

If you’re too specific, i.e., naming the promotions you someday hope to win, you’ll sound presumptuous. If you’re too vague, you’ll seem rudderless.

This question is generally asked to see how focused you are about your future.  Your interviewer is looking for reassurance from you about your interest in making a long-term commitment to their organization. There is nothing ‘right’ or ‘wrong’ in what you say here.  It throws light about you – whether you have given some thought about your future, are you focused about what you want and what plans you have to achieve the same. 

Eg 1

You can break up the 5 years into 2-3 parts and answer the question as ‘In the first 2 years as a trainee programmer I see myself learning as much as I can both in the technical aspects as well as soft skills.  I guess then I will move up as a Group Leader and by the end of 5 years I see myself as a Team Manager.’

Eg 2

‘I am definitely interested in making a long-term commitment to this position. Judging by what you’ve told me about this position, it’s exactly what I’m looking for and what I am very well qualified to do. In terms of my future career path, I’m confident that if I do my work with excellence, opportunities will inevitable open up for me in this organization.’

Ø      What are your strengths and weaknesses?

You will be able to answer this question confidently if you have spent some time reflecting on your strengths and weaknesses.  You don’t want to come across as egotistical or arrogant. Neither is this a time to be humble.

Prior to any interview, you should have a list mentally prepared of your greatest strengths. You should also have, a specific example or two, which illustrates each strength, an example chosen from your most recent and most impressive achievements.

You should, have this list of your greatest strengths and corresponding examples from your achievements so well committed to memory that you can recite them cold even after being shaken awake at 2:30 a.m!

In order to assess your capabilities and the job market around you, you can do a  SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.

Strengths and Weaknesses are ‘internal’ and refer to your personal strengths and weaknesses.  For example, one of your strengths may be that you are very meticulous in your work.  A weakness can be that you take a long time to take decisions. 

‘Opportunities’ and ‘Threats’ are ‘external’ factors.  An opportunity is when a software company begins its operations in your city and starts recruiting freshers.  This creates fresh opportunities for you.  On the other hand if the company decides to recruit only Post Graduates and if you are a Graduate then it poses a Threat to you.

We recommend that you devote some quality time in writing down your strengths and weaknesses. 

Examples of strengths can be:

·        Organizing and execution skills

·        Planning ability

·        Communication and Inter personal skills

·        Self Starter and self motivated

·        Setting up new processes, systems and corrective actions

·        Strategic perspective

·        Influencing ability

·        Relationship building

·        Customer orientation

It seems that these days most interviewers want to know what your weaknesses are. This is not an easy question at the best of times, but in an interview situation when you’re trying your best to impress it can be extremely trying and, if you’re not careful - dangerous.

As a general guideline, the 10 most desirable traits that all employers love to see in their employees are:

·        A proven track record as an achiever…especially if your achievements match up with the employer’s greatest wants and needs.

·        Intelligence…management “savvy”.

·        Honesty…integrity…a decent human being.

·        Good fit with corporate culture…someone to feel comfortable with…a team player who meshes well with interviewer’s team.

·        Likeability…positive attitude…sense of humor.

·        Good communication skills.

·        Dedication…willingness to walk the extra mile to achieve excellence.

·        Definiteness of purpose…clear goals.

·        Enthusiasm…high level of motivation.

·        Confident.

Four things to always avoid:

·        Never say you don’t have any weaknesses.

·        Never say something that’s really going to hurt you.

·        Avoid clichéd weaknesses like ‘I work too hard’ or ‘I am a perfectionist’ as too many people use them.

·        Never offer more than one weakness (unless specifically prompted) and be as brief as possible.

Note:  Avoid making a long laundry list of your weaknesses.  Keep it to a bare minimum of one or two.  It is understood that every human being is a package deal of strengths and weaknesses.  The recruiter is more interested in knowing your strengths which will benefit the organization.   Underplay the weaknesses as no company will be interested in recruiting a person whose weaknesses far outweigh his strengths. 

Ø      Why do you want to work for this company?

Avoid statements like “I would like to work for this company as I have heard a lot about it’.  Its too clichéd and predictable. 

Don’t talk about what you want from the company.  Indicate to them how you can contribute towards the growth of the company.  

Suggested answer  ‘I have good interpersonal skills which can be utilized effectively in the Customer Care division of this organization’.

Ø      How would your friends / previous boss / colleagues describe you?

Do not go overboard in describing your positives that can inadvertently land you in trouble. 

You can say ‘I think they would mention my traits as reliable, determined and a positive thinker’.

Ø      What are your salary expectations?

When this question is being asked for the first time in the interview you can say ‘Salary is not the most important thing to me.  Job satisfaction and growth opportunities that an organization can offer is much more important to me.  I am more interested in an organization like yours and in meeting the challenges of the job than in the size of the salary package.  I am sure that you will make an appropriate offer to me which taken into account my qualifications and skills’.

By giving this answer you are focusing on the job rather than on the salary.  Moreover you have also avoided answering their question and committing yourself to a salary figure.

Answer with a question, i.e., “What is the salary range for similar jobs in your company?” If they don’t answer, then give a range of what you understand you are worth in the marketplace.

If the interviewer keeps insisting with the same question you can try this one “I am confident that the company will make a reasonable offer to me after taking into account my skills’.  Here again notice that you have still not committed to any specific figure.  Most of the employers would not like to push beyond this limit and will end up making an offer after taking into account your skills, experience and educational qualifications.

For maximum salary negotiating power, remember these 3 guidelines:

1.      Never bring up salary. Let the interviewer do it first. Good salespeople sell their products thoroughly before talking price. So should you. Make the interviewer want your skills first, and your bargaining position will be much stronger.

2.       If your interviewer raises the salary question too early, before you’ve had a chance to create a desire for your qualifications/skills, postpone the question, saying something like, ‘Money is important to me, but is not my main concern. Opportunity and growth are far more important. What I’d rather do, if you don’t mind, is explore if I’m right for the position, and then talk about money. Would that be okay?’

3.      The #1 rule of any negotiation is: the side with more information wins. After you’ve done a thorough job of selling the interviewer and it’s time to talk salary, the secret is to get the employer talking about what he’s willing to pay before you reveal what you’re willing to accept. So, when asked about salary, respond by asking, “I’m sure the company has already established a salary range for this position. Could you tell me what that is?” Or, “I want a salary which is commensurate with my ability and qualifications. I trust you’ll be fair with me.’

Ø      Are you ready to keep late hours?

This is a hypothetical question that may be posed to you to find out how flexible you are.  In fact some companies have asked first time job seekers ‘We work all the 6 days in a week and sometimes pretty late in the night.  Are you ready to keep late hours?’ 

It is possible that they do not work late everyday – but as and when the situation demands.  The answer you give here will enable them to understand your attitude and commitment towards your job.    Please remember that when you are at the threshold of your career, you must be ready to make some small sacrifices.  In this case by working late you may not be able to spend as much time on socializing with friends and family.  This will be a small sacrifice that will bear fruit in the long run in the form of your career growth.

Suggested answer ‘I fully appreciate my responsibilities in a job and will not have any problem working late if the situation so demands.’

Note that you have not told them that you are ready to work late everyday but at the same time you have come across as a very positive and flexible person who will rise to the occasion if the situation so demands.

Ø      Are you willing to relocate?
Answer with a flat “no” and you may slam the door shut on this opportunity. But what if you’d really prefer not to relocate or travel, yet wouldn’t want to lose the job offer over it?

First find out where you may have to relocate and how much travel may be involved. Then respond to the question.

If there’s no problem, say so enthusiastically.

If you do have a reservation, there are two ways of handling it.

It is advisable that you keep your options open and your reservations to yourself in the initial stage of the interview, by saying, “no problem”. You strategy here is to get the best offer you can, then make a judgment whether it’s worth it to you to relocate or travel.

Also, by the time the offer comes through, you may have other offers and can make a more informed decision. And if you’re a little more desperate three months from now, you might wish you hadn’t slammed the door on relocating or traveling.

The second way to handle this question is to voice a reservation, but assert that you’d be open to relocating (or traveling) for the right opportunity.

The answering strategy you choose depends on how eager you are for the job. If you want to take no chances, choose the first approach.

Ø      How has school/college prepared you for your career?

You may have an opinion on this.  Some may feel that school/college has prepared them for their career whereas others may feel that it has not prepared them for their career.  Whatever is your opinion, make sure that you have the necessary justification for your opinion.

Suggested answer ‘I believe that the discipline that I learnt in my school/college will play an important role in any job.  For example going to school on time is the same as being at the office on time.  Similarly the time management that we learnt at school/college will be vital while handling various tasks at the work place.   We learnt at school/college to allocate time to various subjects in a methodical manner while preparing for tests or exams even if there were 2 tests/exams per day.  This will help me to prioritize my tasks and manage my time better at the work place’.

Ø      What was the last book you read?

Please answer this question only if you read books.  It may be wiser to be honest and say that you do not have the habit of reading instead of lying as you can get caught if they probe further.

Ø      If you get this job how long do you plan to stay with this company?

This is a question to check whether you are the steady type or a rolling stone.  The organization is gauging whether it is worthwhile for them to recruit you and spend valuable time and money in training you.

Suggested answer ‘If the job is as challenging as it sounds in this interview and I am able to grow in the organization, I do not see any reason why I would not consider making a long-term career with this organization’.

Ø      Why do you think we should hire you for this job?

You have been given a wonderful opportunity to ‘sell’ your skills to the interviewer.  Talk about your strengths or skills that you can bring to the table which will benefit the organization.

Suggested answer ‘I am a self motivated person…I do not need constant monitoring.  My friends keep remarking about how I never give up a task until I have completed them successfully.  I am also very meticulous and good at planning.  I am quite confident that I can contribute significantly to the organization with these skills and my technical competence in VB.Net and ASP.Net’.

Ø      Which person has had the greatest influence on you, why?  Who is you role model and why?

Role models are people whom you admire and want to emulate/imitate their behaviour and attitudes. A role model need not necessarily be a public figure or icon like Sachin Tendulkar or Shahrukh Khan. 

Your role model can be your own grand mother or your parents or your best friend.  What is important here is to be able to first  of all identify a role model and be able to articulate as to why you consider that person your role model. 

Suggested answer ‘My father has been my biggest role model.  I would like to be like him when it comes to his strong values, easy going nature and the conviction that he has in the inherent goodness of people’.

Ø      How do you work under pressure?

Working effectively under pressure is a very important aspect for any successful professional.  It is quite easy to work under very conducive and ideal working conditions.  The real challenge is when you have to deliver results consistently more often than not under pressure.

The suggested answer here is ‘Working under pressure is not very new to me.  I have had to manage college schedule, tuition classes, my singing classes and the activities at the Rotaract Club.  I used to be under constant pressure for time because of my varied interests and activities.  I figured out that effective time management and good planning was the only solution and was quite successful in handling all my commitments’.

Ø      Why did you leave or are leaving your last company?

The most obvious answer is ‘for better prospects’ or ‘for a better salary’.  Avoid ‘for better salary’ as it gives the impression that money is your major motivating factor.  A better way of approaching the same question would be ‘I am quite happy in my current job.  But I am looking forward to opportunities which will utilize my skills more effectively’.

Ø      Aren’t you overqualified for this position?

The employer may be concerned that you’ll grow dissatisfied and leave.  As with any objection, don’t view this as a sign of imminent defeat. It’s an invitation to teach the interviewer a new way to think about this situation, seeing advantages instead of drawbacks.

 ‘Because I am very good at VB , I could start to contribute right away.  There’s also the value of all the technical training that I have undergone. You’d be getting the value of all that without having to pay anything extra for it.  The position you have here is exactly what I would love to do and will do my best to excel at it. I’ll be happy doing this work and that’s what matters most to me, a lot more that money or designation.

Most importantly, I’m looking to make a long term commitment in my career now.  I also know that if I perform well in this job other opportunities can open up for me right here in your organization.’

Ø      Why do you want to work at our company?

This question tests whether you’ve done any homework about the organization. If you haven’t, you lose. If you have, you win.  Do not focus on how you will benefit by working for their organization.  The common mistake here is to say ‘I will gain a lot of experience by working in your organization.  I will get a very good salary if I work here.  I have heard a lot about your company, etc.’ 

Instead, focus on how you will be able to add value to the organization with the help of the skills that you possess. 

Ø      I’m concerned that you don’t have as much experience as we’d like for this role.
This could be a make-or-break question. The interviewer mostly likes what he sees, but has doubts over one key area. If you can assure him on this point, the job may be yours.

Before going into any interview, try to identify the weakest aspects of your candidature from the company’s point of view. Then prepare the best answer to defend your case.

When the interviewer poses an objection like this, you should…

1.      Agree on the importance of this qualification.

2.      Explain that your strengths are greater than what is indicated  in your resume because…

3.      When this strength is added to your other strengths, it’s really the combination of qualifications that’s most important.

Then review the areas of your greatest strengths that match up most favorably with the company’s most urgently-felt wants and needs.

This is a very powerful way to handle this question for two reasons. First, you’re giving your interviewer more ammunition in the area of his concern. But more importantly, you’re shifting his focus away from this one, isolated area and putting it on the unique combination of strengths you offer, strengths which go in perfectly with his greatest wants.

Ø      Tell me something negative you’ve heard about our company…
This techniques is commonly used by interviewers to see what the industry grapevine may be saying about the company. But it’s also a trap because as an outsider, you never want to be the bearer of unflattering news or gossip about the organization. It can only hurt your chances and sidetrack the interviewer from getting sold on your skills.

Just remember the rule - never be negative - and you’ll handle this one just fine.

Ø      What motivates you?

Different things motivate people differently.  Some people are motivated by money, some for the challenge the job offers, some for the designation, etc.  Even if money is your single motivating factor, it would be inappropriate to say ‘Money motivates me’.  This statement sends a wrong signal to the interviewer.  It gives the interviewer the impression that you will be ready to jump from his organization to another the moment you are made an offer with a slightly higher salary and hence will be wary of recruiting you.

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63% animators of Asia being trained at Arena

New Delhi, July 2007: Arena Animation, Asia’s leader in Animation and Multimedia education with a market share of 63%, achieved the impressive feat of having trained 2,00,000 students.

Arena, which started with 10 centres in 1996, grew to 130 centres in 2006 spanning 15 countries. With a modest beginning of enrolling 500 students in its first year of operation, Arena has trained over 2, 00,000 students in a decade. Arena placed over 3000 students in 2006 in animation and other allied multimedia roles in best and biggest organizations engaged in this business. 

Says Mr. Pramod Khera, CEO & MD, Aptech Ltd.  ‘ Arena’s success can be attributed to it’s consistent   reinvention   to keep up with the ever changing requirements of the industry, it’s focus on the course content, execution, placements and it’s innovative marketing strategies and above all it’s commitment to the students.’

To bridge the industry-academia gap, Arena introduced Diploma in Animation Engineering Program in 2006. A 2 year intensive program involving comprehensive training on both 2D & 3D animation is designed specifically as per the industry requirements.

Last year, Arena developed a unique industry interface for the students by launching PERSPECTIVES – a series of contact programs, wherein Industry Experts are invited to interact with the students, thus giving the students an exposure to industry trend and requirements and for the speaker to understand how they can fulfill their requirement for manpower in Animation & Multimedia.

Arena was honored with Franchise Growth Driver of the Year Award at the India Franchise Awards 2007 which recognized the new initiatives introduced by the brand which revolutionized the industry and resulted in increased growth for the franchise. Arena, which commenced operations in 1996 with a turnover of merely 10 lacs showed a 100% CAG to reach 100 crores in 2006.

About Arena Animation:

Arena Animation is Asia’s leader in Animation and Multimedia education and trains students as well as professionals & entrepreneurs in the latest industry relevant courses. Arena’s range of courses mainly comprise of training in areas such as Animation, Graphics, Gaming, Web and Interactive Multimedia among others. The training methodology at Arena incorporates different learning styles, teaching strategies and various media, in a proprietary integrated model called CILM (Customer Integrated Learning Model) which matches global standards.

With a presence in 15 countries worldwide and over 2,00,000 enrolments since its inception, Arena Animation imparts intensive training through industry relevant curriculum that prepares students for jobs with the best names in the multimedia, animation and entertainment industry thereby enhancing the Arena Animation certification confidence amongst the animation & multimedia aspirants.

For further information please visit www.arenaanimationacademy.com

Arena Chandigarh in Sector 17 has completed 10 years of operation. The admissions to the 2nd Batch of the exclusive high end Animation Course – Diploma in animation Engineering (DAE) of Chandigarh centre are closing on July 31, 2007, so hurry!

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ARENA Launches DAE 2007 Batch of Dip. In Animation Engg. in Delhi

New Delhi, July 2007: One of the greatest things that have happened to the world of entertainment has been the evolution of Animation. Animation in its purest sense means soul - and in today’s context it has really lived up to it. Aided by Digital graphics and powerful tools, animation has added a powerful dimension to the arena of glitz and jazz, lifting and enlivening an otherwise dull and drab scene, be it in a movie or a music video.

Says Mr. R. Krishnan, Global Head, Arena Multimedia “Animation is not just confined to Cartoon Network Channels or the Internet, but has got wide ranging applications.  A whole new generation in the West is captivated by the full-length animated feature films and the trend has caught with the rest of the world too. The stupendous success of Hanuman and the buzz around the just to be released film Krishna has created a lot of enthusiasm amongst the film industry and the animation studios. “

The various end-user segments that present opportunity areas for animation producers are Feature Film Production, Television Software, Advertisements, Gaming, Online Education and industry specific applications (architecture, medical, legal/ insurance etc.).

The Indian animation industry has experienced exponential growth in the last few years and the trend is expected to continue. Moreover, a lot of companies in the West have started outsourcing their work to Indian Animation companies.

Within the Asia-Pacific, India is continuously creating an advantage for itself in the animation production outsourcing space. This is primarily because of obvious benefits such as a large English-speaking talent base, technological proficiency, presence of a highly successful entertainment industry, and a rapid change in the software platforms that puts it at par with Korea, Philippines or even the West. Another primary advantage is that the cost of high-quality animation production in India ranks the lowest among all countries that are major producers of animation.

According to NASSCOM studies, the global animation market is expected to increase to USD 35 billion by 2009 from USD 25 billion in 2005. The size of the Indian animation market, which was estimated at USD 285 million in 2005, is expected to increase to USD 950 million by 2009.

Animation provides India a great opportunity to benefit from on its great competencies like trained manpower and the ability to understand and appreciate entertainment. Recognizing the potential, a number of Indian software players are turning their attention to animation. Animation studios have sprung up in major metros that are producing animated content for either outsourcing or for the domestic industries.

Animation has been growing into an industry with immense employment potential. In India alone, the animation industry needs over 30,000 people, while the demand met is a mere 10 % of the requirement.

The industry is witnessing the arrival of training houses with courses that are dedicated to building skilled manpower for this market.

Diploma in Animation Engineering from Arena Animation Academy is designed with the objective of making the student a complete Animation Professional, with the knowledge of every aspect of animation, including both 2D and 3D animation. The program greatly emphasizes on the teaching the students to integrate both the processes of 2D as well as 3D, with an exhaustive overview and skill development, right from ideation to execution. Through this course the students learn to integrate the creative, artistic and technical demands of the animation industry and at the end learn to apply these skills to the creation of their own demo reel.

Enroll for a high-end animation course in a reputed institution and you are all set for a career in this field.

Arena at Chandigarh:

Arena Animation Academy, Chandigarh has held Digital Art Exhibitions, Workshops for Heads of Departments/ colleges, Seminars by Rattan Gangadhar of Discreet, as well as independent experts in 2D and 3D animation like Ashish Kulkarni and Mohenish Gupta, film makers like Sanjay Malhotra and Misha Gautam and many other creative people who’ve shared their expertise with Arena. Arena Faculty has been invited by University Business School, C-DAC and Mahatma Gandhi Institute to share their expertise on Search Engine Technology and Web and Animation Designing. They’ve helped train the under privileged for the Rotary Club, sector 18. They’ve helped many Govt. Schools update their children on multimedia technologies.

Besides Arena Multimedia, their sister concern brand VirtualSoft Technologies is a market leader in Animation at Chandigarh and have been featured by reputed magazine AnimationXpress in 2006 as a leading company in Chandigarh with clients like HVPN, UBS, NIIFT, CITCO, Haryana Tourism, PCA Mohali, ITFT, CMTR, IGEF, Chitakara, Labo, MDI, Oriental, Polyplast, and a lot of international companies which rely on it to deliver their services and products. They’re arguably the city’s pioneering studio for exclusive 3D work with already many lines of production in place. They also have a line of 2D animation in place as well.

Asked to comment on the Indian Animation Scenario, Mr. Vineet Raj Kapoor, Centre Academic Head, Arena Multimedia, Chandigarh, and a leading writer on Animation to top online publications and forums including AWN, Digg, ezinearticles, said, “Indian animation industry has long been feeding at the bottom end of the animation pyramid, but now with the advent of top end education like DAE, the story stage is also set to move to India”.

Asked to give tips to budding Animators, Ms. Neelu Kapoor, Centre Head said, “You need to be creative in any area like sketching, story writing, acting or pure imagination. And add to that consistent hard work and persistent determination and you’ll be there.”

For further information please visit www.arenaanimationacademy.com

Arena Chandigarh in Sector 17 has completed 10 years of operation. The admissions to the 2nd Batch of the exclusive high end Animation Course –  Diploma in animation Engineering (DAE) of Chandigarh centre are closing on July 31, 2007, so hurry!

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Animation – The production process

3D ANIMATION FILM MAKING PROCESS

PRE PRODUCTION

Concept: This is the total story of the film said in one word or a phrase.

Story Line: This is the total story of the film said in one Sentence.

Synopsis: This is the total story of the film said in one Paragraph.

Script: This is the total story of the film written in the form of a novel.

Screenplay: This is the total story of the film described with Cinematics. This is the blueprint of the film.

Shooting Script: This is where the total film is dismantled into shots. This is basically the process of the shot division with particular Camera Angles and Movements.

Storyboarding: The shooting script is visually represented on the storyboard.

Character Development:: This is where the total psyche of the character is studied and the character is modeled or sketched as per the requirement and the Model sheet is prepared.

Layouts: They are the functional platforms of the action in any shot. They are made according to the decided camera position or the movement with the perception in mind.

Scene Planning: This is where the action in a particular scene is decided and the reference point is the Art Directors Sketch.

PRODUCTION

Sound Break Down: In the animation film making it’s a reverse process of fragmentation of Music or dialogue as per the timing on the dope sheet.

Timing/Dope Sheet: This is the process by which the total timing of the film for every shot is decided and fragmented.

Art Director Sketch: Before beginning to work on the animation the ratio of the action is decided and planned here.

Staging: This is the where drawings of all the possible movements of a particular characters in the entire shot are made.

Extremes: These are the destination keys in a shot.

Modeling: This is a process where the models of the characters are made on computer generated software.

Texturing: Here the physical features of the model and the environments are given proper textures needed as per the requirement.

Preview: The animation is rendered in a low resolution to check the mistakes.

POST - PRODUCTION                    

Render output: This is the final output taken from the computer on a higher resolution base.

Keys: These are the frames where there is a motion or major changes in a shot.

Break Downs: These keys control minor changes in action or timing.

Sync: This is where actions are paralleled with the sound.

Rough Edit: This stage involves a preliminary film edit where probable cuts are lined up.

Visual Effects: Here the Computer generated effects are incorporated into the shots.

Final Edit: Final trimming and transitions are given while there is a final Cut.

Re-Recording: Audio special effects are given to the visuals.

Transfer: The Outputs here are transferred onto Celluloids / Film Strips.

Telecine: The Positives are made with gamma corrections.

Marriage Print: The final Print of the film is finalized.

Distribution: This is the commercial process where the film is sold to Distributors

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Animate your dreams - Animation Styles

Imagine a life of static images, where your favorite cartoon characters are non-existent, where dinosaurs do not inhabit ‘Jurassic Park’ or you cannot relive the sinking of the ‘Titanic’, albeit cinematographically. Awful, is it not? Thank God for animation!

Derived from the Latin word ‘anima’, meaning soul, animation breathes life into characters and is increasingly becoming popular across all channels of entertainment and multimedia. Aided by Digital graphics and powerful tools, animation has added a powerful dimension to the arena of glitz and jazz, lifting and enlivening anything, be it a movie or a music video. Animation is of different types, the most basic differentiation being 2D and 3D animation. While 2D or classical animation has its own charms, 3D animation has captured the imagination of one and all.

Animation has historically been produced in two ways. The first is by artists creating a succession of cartoon frames, which are then combined into a film. A second method is by using physical models, e.g. King Kong, which are positioned, the image recorded, then the model is moved, the next image is recorded, and this process is continued. In either case, hand-drawn cel animation or stop-motion animation, the process is repetitive and time-consuming.

2D or two-dimensional animation is also known as classical animation, where 2D images are created mainly with hand drawings. 3D or three-dimensional animations are a series of images created using computers or any other digital media. Both 2D and 3D animation can be created digitally and is the most commonly used form. Digital animation has the power to create effects not possible with classical animation.

Cell Animation – Cell animation is the most commonly used form of animation and is used by most studios. In this form of animation, the drawings are divided into ‘key frames’ ‘in betweens’, and clean ups’. While Key Frames are the main frames that signify the change in speed or position or both, In betweens are placed in between key Frames to provide a smooth movement. Clean ups are the final frames that comprise the entire animation, key frames, and in between together in one line to help in ink & paint and to know the area of drawing properly.

All the frames combine to make an animation film. These frames are then captured in a stop motion camera and then line tested. The most popular form of animation, some popular movies made using this process include ‘The Lion King’ and ‘Pocahontas’.

Puppet Animation – An interesting and exciting form of animation, its output is the most enchanting. After the characters are decided on and the puppets made, the decided movements of the puppets are shot using a stop motion camera and then projected. This kind of animation is made on a small scale and typically used in short stories, which are basically made with the aid of stop motion cameras.

The movie, ‘The Nightmare before Christmas’ was made using Puppet Animation.

Cut-out Animation                         A unique form of animation, the artist first draws the character on paper or cardboard. Next, with the help of a scale bar or a field chart placed below, the cut outs are shot on a stop motion camera. Later, the scale bar is removed, a background is captured, and the two are composed together, making the final film ready. Not a highly popular form of animation, it helps in an absolute and complete study of character, its movements and forms.

Sand Animation – Sand animation involves manipulation of sand. The more common form of sand animation is to manipulate the sand using tools or your fingers, and then photograph the individual frames with a camera, either film or video. You can also drop the sand on a sheet of glass and place that on top of a scanner. This method gives you a “flatter” look, since the images are captured from below.

Clay Animation – Clay animation allows you to use your artistic and creative talents while using clay and technology to communicate and tell a story. After making a detailed character sketch, the character is made into a clay model. First a skeleton of the entire structure is made and paper or sponge is added to it to create mass. Next, a thick layer of clay is placed on the skeleton and the desired structure created.

While capturing clay motion, each and every position is placed and then captured with a motion camera. One of the most memorable clay animation movies include ‘Chicken Run’.

Vegetable Animation – An amusing form of animation, it follows the same production process as cell animation. However, it is completely different in its manner of presentation. In this process, the character to be animated is based on a vegetable and shaped like a vegetable. Key frames are made keeping in mind the vegetable that is being animated.

Frame-based animation – Such animation is created by making a series of individual cells, Flipbook animation, tweened animation and static animation being the three types of frame-based animation.

Flipbook animation – Electronic tools are used to create ‘flip book’ animation on screen. The animator draws a sequence of indivudual frames that change gradually from one frame to another, and when the frames are shown in sequence, the images change from frame to frame.

Tweening – The animation draws key frames posing backgrounds and characters on a screen, and then defines the paths that the characters follow during the scene. Software used draws the in-between frames by using a process called ‘tweening’ to create the illusion of movement.

Static animation – Static animation is a sequence of one key frame that does not change. Static animation is used to create background images that serve as the contexts for moving images. Though not animation strictly speaking, it is an important part of creating an animation.

Morphing – Have you ever seen an animated character changing shape all of a sudden? This is due to morphing, a type of animation that transforms the form of an object to another smoothly.

3D Character Animation – This kind of animation is used to create characters that are more realistic in form and appear to move through three-dimensional space. For example, a full-length movie such as ‘Toy Story’ seems amazingly real. Character animation means constantly jumping back and forth between modeling and animating. You model a character and then test it with your animation tools.

3D Animation – 3D animation consists of varying properties of a 3 dimensional scene defined in numerical quantities. A 3D model can change properties such as position, rotation, shape and surface style. An animated 3D scene is defined by the change of these numerical properties through time. 3D computer animation uses a rendering machine to draw successive frames wherein some aspect of the image is varied.

Says Atul Vohra, National Head - Arena Multimedia, “To become an animator, you need to have a creative bent of mind with application knowledge, hard work and of course flair to dabble with the unknown.
You could pick up a course from a reputed institute like Arena Multimedia & you could all be set for a career in animation. The careers that go with it are as good as they get. A creative fresher would start as a junior animator and then quickly graduate into a senior animator, Lead animator and a Project leader and so on. The employment opportunities for Indian professional in this industry are in movie productions, TV software companies, entertainment and ad agencies, educational multimedia segment and product and architecture design.”

The speed of career growth is enormous, as Animation has been rated the fastest growing segment in the IT enabled services segment. With trained animation manpower now a reality, India is poised to take off vertically in this segment.

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Animation - the hottest career on the block

Have you ever wondered how your favorite Tom and Jerry show, or the Walt Disney characters would seem if there was no animation? Would they be as adorable, endearing, and immensely entertaining if animation had not literally breathed soul into them?

Animation, derived from the Latin word ‘anima’, meaning soul, breathes life into characters, and is increasingly becoming popular across all channels of entertainment and multimedia. Aided by Digital graphics and powerful tools, animation has added a powerful dimension to the arena of glitz and jazz, lifting and enlivening anything, be it a movie or a music video. Needless to say, it has also become the hottest New Age career for today.

India is fast going up the animation-outsourcing ladder. Though a recent entrant in the global animation scene, demand for India’s production services is growing at a fast pace. With global entertainment majors like Walt Disney, Imax, Warner Brothers and Sony signing up huge contracts with Indian animation companies, local animation design studios are gradually establishing their credentials overseas and building their skill sets in this high potential global market.

According to the latest NASSCOM report on Animation, the global animation market is expected to increase to USD 35 billion by 2009 from USD 25 billion in 2005. The size of the Indian animation market was estimated at USD 285 million in 2005. It is expected to witness a CAGR of 35 percent from 2005-2009 and increase to USD 950 million by 2009.

The realm of commercial animation is as diverse as the styles and techniques of animation itself. These days, animators can find work in feature films, television, the Internet, CD-ROM production, as well as product design / visualization, architecture, and interior design. And within each of those industries, animators can perform a variety of roles.

Animation is a unique field in that it requires you to be proficient in both the creative and the technical processes. Talent, creativity, the passion to succeed and knowledge of requisite software are essential to succeed in the field of animation. You will require professional training to handle animation and multimedia software like 3D Studio Max, Maya for 3D Animation, Animo and US Animation for 2D animation, along with skills set in Photoshop, Illustrator, Adobe After Effects and so on.

It is here that quality institutes like Arena Multimedia make the difference in students’ careers by offering comprehensive training in animation, making them the masters in their art. Arena offers specialized courses on animation for all ages and segments, varying from beginners to those interested in taking up animation as a career. It could be a short Animation programme to a hi – end premier course like the Diploma in Animation Engineering (DAE) or the Arena Animation Academy Specialist Programme (AAASP).

Computer animation is a versatile industry, offering you a productive and exciting career. Whether your dream is to do the effects for the next Bollywood blockbuster or to design the next bestselling computer game, you can succeed as a computer animation professional if you enter it with the right tools and education.

The admissions to the high end Animation Course – Diploma in Animation Engineering (DAE) are closing in August.

Contact Info: Arena Multimedia, Sec 17-C, Chandigarh 160017 #2712812, 2783400

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Arena reaches 2,00,000 student mark

On March 28, 2007, Arena Animation, Asia’s leader in Animation and Multimedia education with a market share of 63%, achieved the impressive feat of having trained 2,00,000 students.

Arena, which started with 10 centres in 1996, grew to 130 centres in 2006 spanning 15 countries. With a modest beginning of enrolling 500 students in its first year of operation, Arena has trained over 2, 00,000 students in a decade. Arena placed over 3000 students in 2006 in animation and other allied multimedia roles in best and biggest organizations engaged in this business. 

Mr. R. Krishnan, Global Head, Arena Multimedia is of the strong belief that “Employability is the capability of our students to move self-sufficiently within the job market and realize their potential through sustainable employment.  The crux of employability is the level of knowledge, skills and attitudes of students, the way in which they use these assets and eventually present them to the prospective employers.”

Hence there should be an inclusion of activities & initiatives to empower the students with professional skills in addition to the de facto technical skills thereby making them more employable.

Arena Chandigarh in Sector 17 has completed 10 years of operation. The admissions to the exclusive high end Animation Course – Diploma in Animation Engineering (DAE) of Chandigarh centre are closing in May, 2007 end, so hurry!

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